Blue Blood

Conlon, Edward

Riverhead, 2004

p. 177

Heroin packagers put their brand on the little wax-paper envelopes that the product comes in: First Class, President, Original, Amazing, Amazed. These are generic claims of high quality. But also Thank you. F*** you. No joke. No Limit, Poison Ivy, Knockout. “But the best brand names are the literal ones, which announce without apology the bad things to come: 911, 25 to life, Undertaker. There is true suicidal candor to Lethal Injection.”